Getting your site correctly listed in all the top search engines and
directories is essential for high ranking search engine results. Don't
get fooled by the offers on the Internet to re-submit your site to ten
thousand search engines every five minutes. It really is not necessary.
Most directories require a 'one off' inclusion, with occasional sites,
such as the Yahoo Directory, that requires an annual fee to maintain
your site in their listings.
SUBMITTING TO DIRECTORIES
Directories are Search Engines where human editors compile the listings
for the web sites. Getting listed with the major directories is essential,
because, besides getting human traffic, your web site would also have
higher chances of being found and indexed by the crawler based search
engines for free. Submitting to directories is important because, incoming
links to your site from other.
Realize your true online marketing potential quality sites plays a vital
role with some major search engines in finding and listing your site
in their search results. Since the human editors have already reviewed
the sites listed with the Directories, so the search engines too consider
them worth indexing.
Provide useful, informative content, as good content is the key with
directories. Before submitting to a directory, make sure there are no
under-construction signs on your web site. This is because incomplete
or under-construction pages would fail to secure a listing with the
The description of your site should be well written, concise, easy
to understand plus inclusive of your keywords and key phrases. If the
description written by you is not appropriate, then the directory’s
editor would write a description for you, which might not do justice
to your web page. Hence, creating a good description tag of 25-30 words
for your web page is essential.
Submitting to Yahoo!
Yahoo offers users with listings that come from a multiplicity of data
sources, with a major chunk coming from Google. Apart from this, paid
placement ads from Overture and Yahoo’s own human-compiled listings
are given too.
Yahoo provides two types of submission services. These are ‘Standard’
and ‘Yahoo Express’ or ‘Business Express’. While
the Standard option offers free submission, a submission fee is charged
for submitting to Yahoo Express.
Why would one pay to get their site submitted, when the same can be
done free of cost, especially when Yahoo offers both the services? This
is because, Paid submission ensures a faster listing with the directory
as opposed to Standard (free) Submission which can take up to months
without any guarantee of being listed.
Submitting to The Open Directory or Dmoz
The Open Directory, also known as ODP (Open Directory Project) and
Dmoz (Directory Mozilla) is a directory maintained entirely by volunteers.
Dmoz was originally started by Netscape, and over a period of time the
directory has grown considerably in size.
Information from the Open Directory is provided to the users through
two methods. One is from ODP site directly, and secondly through license
agreements with other Search Engines. Netscape Search, Dogpile, Lycos,
Hotbot, Altavista, AOL Search and Google feature Open Directory categories
within their result pages. Because of this, being listed with The Open
Directory is a must for all site owners.
Though submission to The Open Directory is absolutely free, yet the
only hitch is that, you may have to wait for some time before your entry
is reviewed and added to the directory’s results.
For submitting to The Open Directory, search for the most suitable category
(that your site fits into) first, followed by a suitable and informative
description of your site.
Some useful tips for submitting to The Open
Remember to read the Directory’s guidelines carefully before
submitting your page at the page given above. Submit under the World/
Directory category if your site is in any other language besides English.
For any queries or concerns related to submission, you can e-mail the
editor of the concerned category and seek guidance.
Submitting to LookSmart
LookSmart provides the main listings used by MSN Search as well as
other Search engines. Therefore, getting listed with LookSmart is essential
for site owners.
This directory is primarily focused on searches for English-language
sites that appeal to a larger audience or sites in the U.S.
LookSmart offers two options for submission, which are similar to what
Yahoo offers. There is a free submit option for the non-commercial categories
and a paid option for the commercial categories.
Since LookSmart owns Zeal (another Directory which uses volunteer editors),
so the non-commercial listings with Zeal are included by LookSmart in
its own database. Hence, to submit for free with LookSmart, one needs
to go to zeal.com first.
You can sign up as a member with Zeal, by taking the zealot quiz through
the link given below:
http://www.zeal.com/users/become a zealot.jhtml
You can submit your site to a non-commercial category after passing
the membership test. This can be done by using the ‘Manage’
option near the top of the category page and ‘Add a Site Profile’
near the top where the sites are listed.
In case, one attempts to submit commercial content under non-commercial
categories, the submission is rejected.
Other Useful Suggestions
Don’t miss out on the Regional Directories, which maybe pertaining
to your specific region. All the major Directories like Yahoo offer
this option. Please do not submit your URL more than once a month. Multiple
submissions of the same URL directories could be considered spamming
and therefore may ban you from being listed. We have listed web direcories
with a PR of 7 or higher in this section, cause we consider that to
be "major" in terms of importance. Meaning that a link from
a high PR site is beneficial for a websites overall search engine ranking.